Architected and engineered the frontend of ScrnNow, a cutting-edge DOOH (Digital Out-of-Home) advertising platform that transforms digital screens into programmatic ad inventory.
Technical Achievements
- Real-Time Ad Bidding: Integrated with programmatic exchanges to enable low-latency ad bidding and display synchronization.
- Latency Optimization: Reduced ad load latency by 40% through asset prefetching and canvas rendering pipelines.
- Monetization Impact: Improved display inventory control, increasing screen monetization by 25% for venue operators.