Engineered key buying, selling, and financing interfaces for American Equipment Exchange, a specialized e-commerce platform for heavy industrial machinery.
Technical Achievements
- Complex Forms: Refactored listing and financing wizards using React hook state, simplifying FSBO transaction flows.
- State Management: Optimized transaction tracking via Redux Toolkit, preventing state mismatches and raising successful listings by 18%.
- Performance: Improved static generation and image optimization, speeding up page load speeds.